STORY
STORY
How I got here,
and why it matters.
How I got here, and why it matters.
"The best outcomes come from clear thinking, good systems, and working with people who genuinely care about what they're building."
"The best outcomes come from clear thinking, good systems, and working with people who genuinely care about what they're building."
"The best outcomes come from clear thinking, good systems, and working with people who genuinely care about what they're building."
I spent years working as a senior product manager in Brazil, London and Berlin, building systems, managing complexity, and making sure ambitious things actually got shipped. I learned that the distance between a good idea and a great outcome is almost always execution. That gap is where I lived professionally, and it's where I live now.
When my partner and I decided to get married in Brazil, I assumed my background would make it easier. It did, but it also showed me exactly what couples without that toolkit were up against. Coordinating vendors across five time zones. Managing a budget in a currency that kept moving. Building trust with people I'd never met in person. These aren't minor inconveniences. They're genuine project management problems, and most wedding services aren't built to solve them.
Your Day by Design was built from that experience. It's the service I wished existed, structured, systems-oriented, and specific. Not a generic planning checklist. Not a template with your names swapped in. A completely bespoke process, built around who you are and what your wedding actually needs to feel like.
I work with a small number of couples at a time, intentionally. I'm not interested in volume. I'm interested in yours. The story behind it, the people coming to celebrate it, and the details that will make it feel completely, unmistakably like you. That's the only way I know how to work.
I spent years working as a senior product manager in Brazil, London and Berlin, building systems, managing complexity, and making sure ambitious things actually got shipped. I learned that the distance between a good idea and a great outcome is almost always execution. That gap is where I lived professionally, and it's where I live now.
When my partner and I decided to get married in Brazil, I assumed my background would make it easier. It did, but it also showed me exactly what couples without that toolkit were up against. Coordinating vendors across five time zones. Managing a budget in a currency that kept moving. Building trust with people I'd never met in person. These aren't minor inconveniences. They're genuine project management problems, and most wedding services aren't built to solve them.
Your Day by Design was built from that experience. It's the service I wished existed, structured, systems-oriented, and specific. Not a generic planning checklist. Not a template with your names swapped in. A completely bespoke process, built around who you are and what your wedding actually needs to feel like.
I work with a small number of couples at a time, intentionally. I'm not interested in volume. I'm interested in yours. The story behind it, the people coming to celebrate it, and the details that will make it feel completely, unmistakably like you. That's the only way I know how to work.
